$20.00
Innovation, entrepreneurship and leadership have been very popular terms among the business public for a long time. Thousands of books, articles, seminars, webinars, and TV programs are devoted to these subjects every year. Good times and bad, they just keep coming. This book is about a company – C. Cretors & Company – that is the model for all those programs. During the height of the Industrial Revolution in ths country – during the time of Carnegie, Edison, Goodyear, and countless others – Charles Cretors invented the first automated popcorn-popping machine. The company’s growth and development over 125 years are a textbook example of how to innovate, grow, prosper and lead.
Pero esta historia va más allá de su invención. Llegó a encarnar el ideal americano. Creó una empresa y una industria en torno a su invento original. Al hacerlo, no solo ayudó a otros a crear sus propias empresas y mejorar sus vidas, sino que contribuyó a crear un icono estadounidense: las palomitas de maíz y el carro de palomitas.
If that was the extent of the story, it would be admirable but not really that remarkable. There are hundreds – maybe thousands – of such success stories. But C. Cretors & Company has been different. It has been family-owned and operated for five generations, each of which did much more than just show up. Each generation of Cretors has made its own substantial contribution both to the company and to the advancement of the industry it has led. The character of that industry today is in a significant way due to all of their individual efforts.
Este libro, firmado por la familia Cretors, cuenta la historia de esas innovaciones y del espíritu de liderazgo y las personalidades que las crearon. Aunque muchas de estas historias e inventos son realmente notables, el tema más destacado es la coherencia de la imaginación, la innovación y la integridad a través de las generaciones. A los 125 años, ese espíritu sigue siendo fuerte.
