$20.00
Innovation, entrepreneurship and leadership have been very popular terms among the business public for a long time. Thousands of books, articles, seminars, webinars, and TV programs are devoted to these subjects every year. Good times and bad, they just keep coming. This book is about a company – C. Cretors & Company – that is the model for all those programs. During the height of the Industrial Revolution in ths country – during the time of Carnegie, Edison, Goodyear, and countless others – Charles Cretors invented the first automated popcorn-popping machine. The company’s growth and development over 125 years are a textbook example of how to innovate, grow, prosper and lead.
Mais cette histoire ne se limite pas à son invention. Il a ensuite incarné l'idéal américain. Il a créé une entreprise et une industrie autour de son invention originale. Ce faisant, il a non seulement aidé d'autres personnes à créer leur propre entreprise et à améliorer leur vie, mais il a également contribué à créer une icône américaine : le pop-corn et le wagon à pop-corn.
If that was the extent of the story, it would be admirable but not really that remarkable. There are hundreds – maybe thousands – of such success stories. But C. Cretors & Company has been different. It has been family-owned and operated for five generations, each of which did much more than just show up. Each generation of Cretors has made its own substantial contribution both to the company and to the advancement of the industry it has led. The character of that industry today is in a significant way due to all of their individual efforts.
Ce livre, signé par la famille Cretors, raconte l'histoire de ces innovations, de l'esprit de leadership et des personnalités qui les ont créées. Si nombre de ces histoires et inventions sont vraiment remarquables, le thème le plus remarquable est la constance de l'imagination, de l'innovation et de l'intégrité d'une génération à l'autre. Après 125 ans, cet esprit reste fort.
